The planning and production of a large AR video screen.
Gave the public a chance to experience the crime coefficient measurement of the Sybil system that appears in the film.
With the use of face recognition, when stood in front of the screen a scan was taken and your numerical values placed If the member of the publics values exceeded a certain amount they would be "shot".
(awarded the digital signage award for best interactive content, 2015)
The planning and production of a giant Godzilla head placed at the entrance of the East Exit of Japan's busiest station Shinjuku. The head would produce roaring sounds as well as footsteps.
At night the head and surroundings would light up so as you entered it would give off the feeling you were heading into the jaws of Godzilla himself.
Creating, the first in the history of the internet, a social media linked 'Tweet Game' - Godzilla vs Bazra. When a user tweets a certain phrase and hashtag, the tweet will automatically attack Godzilla.
Naomi Watanabe, a popular Japanese comedian was appointed ambassador to this production starring American comedian Amy Schumer. As well as voicing the character in the dubbed version, she made a number of appearances to preview the film as well as working closely with her to create an Instagram campaign to over 9 million followers.
A first for Shinjuku station, we created a huge visual of the film and characters that spanned over 40m on walls and floors of the station. A peel off sticker art mosaic that became a trending topic among fans.
Winner of Excellent Work at the 2019 Advertising Grand Prix.
Working with the Sante PC product that is used to care for damage caused by the blue lights of computers and smart phones.
Artwork designed by creator Kazuchike Kisa advertisements were placed around Japan on JR East and West train lines.
Created a collaboration campaign with pizza delivery service Pizza-La.
A gift campaign to win a number of prizes including original goods or have the main characters voice actor record you a personalized message.
Created a collaboration campaign with ball point pen company PILOT for a limited-edition pen, under the tagline "can you easily erase Godzilla?"
POP visuals were placed at stationary stores and bookstores nationwide.
Working with AR camera app SNOW we created a new "GODZILLA ROAR STAMP".
When used a Godzilla face would be placed over the user and a beam would shoot when you opened your mouth.
With Gokurakuyu we introduced the world's first movie screening from a hot spring titled "The Burning Sauna Preview".
As well as creating a 'red hot' bath filled with red hot chili peppers in the vain of a Hellboy Hell bath, and a collaboration towel.
With Mokotanmen Nakamoto we created a collaboration menu in the vein of Hellboy, releasing the "Strongest, Spiciest Ramen: Flame Goku" a ramen so spicy it goes beyond belief!