2023 9.30 OA
2023.6.16 ROADSHOW & ON NETFLIX
Movie "Wrath of Man"CATEGORY
Clock Works© 2021 MIRAMAX DISTRIBUTION SERVICES, LLC ALL RIGHTS RESERVED.
A social campaign planned and managed in line with the storyline of the film.
Participants can challenge the cash truck raid challenge by following the film's official Twitter account and RTing the corresponding post. A web version of Instant Win adopted, allowing participants to check the results on the spot. Successful participants will receive 10,000 yen in cash.
In one week, the number of followers on the account increased from 3,741 to 20,754. (17,013 more people) Total number of campaign participants was 34,147. Many tweets reporting winners were seen even after the campaign ended due to the rarity of winning 10,000 yen in cash.
Movie "Tobidase! Narase! Pui Pui Molcar"CATEGORY
GOODS PLANNING & PRODUCTIONDATE
TOHO CO.,LTD© 見里朝希JGH・シンエイ動画 / モルカーズ
As an admission bonus, fans were given "Molker Balls", sound balls with character designs, and a total of six types of Molker Balls were distributed over a two-week period.
Many fans enjoyed watching the film while ringing the molker ball, and it also became a hot topic on SNS as a new method of cheering screening during the pandemic.
TV Anime "Girlfriend ,Girlfriend"CATEGORY
WEB CONTENTS PLANNING & PRODUCTIONDATE
NBC Universal Entertainment Japan© ヒロユキ・講談社 / カノジョも彼女製作委員会2021
Produced a website to diagnose which of the four female characters in the work would be the perfect match for the participant's girlfriend. Questions were created based on the storyline and characterization of the work.
In the first three days, more than 1,000 people had completed the diagnosis and posted the results on social networking sites. The site was enjoyed mainly by fans of the work and generated excitement just prior to the broadcast.
TV Anime "My Hero Academia" 5th AnniversaryCATEGORY
TOHO CO.,LTD© 堀越耕平 / 集英社・僕のヒーローアカデミア製作委員会│© 2021「僕のヒーローアカデミアTHE MOVIE」製作委員会
To commemorate the 5th anniversary of "My Hero Academia" and the airing of the new series, a 15-meter-long wall ad and 20 pillar scroll ads were displayed. The wall ads feature images of famous scenes looking back on the 5th anniversary. The pillar scrolls were designed with illustrations of a total of 27 characters.
A tweet about the display received 45,000 likes. Many fans were seen taking pictures.
Movie "My Hero Academia: Two Heroes"CATEGORY
TIE UP PROMOTIONDATE
TOHO CO.,LTD© 2018「僕のヒーローアカデミア THE MOVIE」製作委員会│© 堀越耕平 / 集英社・僕のヒーローアカデミア製作委員会
Collaboration campaign with pizza delivery company Pizza-La. Soled packs with original goods and a present campaign to win a special voice in which All Might calls out your name and cheers for you.
TV Anime "My Hero Academia" 3rd SeasonCATEGORY
TOHO CO.,LTD© 堀越耕平 / 集英社・僕のヒーローアカデミア製作委員会
As a promotion for the third season of "My Hero Academia", a 40-meter-long giant wall and floor display of "Hero Academia" visuals appeared in the passageway inside the ticket gates of JR Shinjuku Station. The visuals of Deku, Bakugo, and All Might as mosaic arts, and the badges were able to be peeled off and taken home as peel-off advertisements. Speakers have been added to the wall to play the 3rd season OP/ED theme, making it a true “My Hero" area.
Movie "GODZILLA: Planet of the Monsters"CATEGORY
TOHO CO.,LTD© 2017 TOHO CO.,LTD.
The first ever SNS-linked tweeting game in the Internet. The most powerful monster on the Internet, "Kuchikomi (=tweet)", is likened to a fictional monster named Bazura, and when a user posts a tweet with a specific hashtag, his or her tweet will attack Godzilla.
2015│Movie "Ghost in the Shell: The New Movie"
Movie "Ghost in the Shell: The New Movie"CATEGORY
TIE UP PROMOTIONDATE
TOHO CO.,LTD© 士郎正宗・Production I.G│講談社「攻殻機動隊 新劇場版」製作委員会
The collaboration ad came to life since the worldview of the work matched the image of Sante PC, whose formulation was designed with a focus on blue light and other light-damaging elements. The advertisement features a new illustration by Kazuya Kise, the general director and character designer, depicting the main character, Motoko Kusanagi, applying eye drops and with the catch copy "When I apply eye drops, my ghost whispers to me.
Movie "PSYCHO-PASS the Movie"CATEGORY
TOHO CO.,LTD© サイコパス製作委員会
As the promotion for "PSYCHO-PASS the Movie", we planned and produced a giant interactive signage that allows visitors to experience the simulated crime coefficient measurement of the Sibyl system that appears in the film. Using a face recognition system, visitors simply stand in front of the screen to be scanned and their crime coefficient determined.
If the coefficient exceeds the specified value, the user is shot by a "dominator".
The event was a great success, with a total of 90,000 people experiencing this project in one week, with a maximum waiting time of 2 hours, and received publicity from more than 10 media including TV, WEB, and newspapers.
<Digital Signage Award 2015 Interactive Category Winner>